As a part of a product team I was responsible for overall design of a new email cleanup tool for iOS, Chuck. Our main goal was to help people with overwhelming amount of messages to organize and clean their inboxes.

Instead of relying on AI, Chuck simply groups messages by various categories. You can manage sets of messages at once, while having full control over the app.

I worked on mockups, live prototypes, UI designs and helped with various marketing efforts.

Chuck started as a cleanup tool, but people were starting to expect a fully fledged email client – so we had to make it one.

During this challenging transition we relied heavily on analytics and testing, to find the perfect feature set for our users.

Due to the small size of our team, we had to study analytics and pick challenges carefully. Each big idea was split into phases to get feedback ASAP.

Major code rewrite allowed for better experience and more advanced functionality. We were finally able to match user expectations, fully.

Our next big challenge was increasing the revenue – through the series of incremental changes and design tweaks we were able to double it in a year.